Basic concepts applied to marketing travel and tourism marketing is
pretty simple. Read on for a guide to developing a marketing plan for
your destination. The first thing to understand is that marketing does
not only promote your destination, but also the creation of a product
that meets the needs of consumers.
Modern marketing gurus are adamant destination must create "products" meet the needs of travelers. The product is an experience in a destination and hospitality offered. Gurus also say focus your marketing in a segmented group of people, instead of trying to mass market.
Experiences are not tangible, but you can still effectively market to touch the emotions of travelers. Find out how your target market wants to feel when they are on vacation. Give them that experience is the creation of your product, promising experience is marketing your product.
An effective marketing plan has nine ingredients.
1 Your objective or goal. This is something that can be measured, usually indicated as sales, market share, AR and occupancy rates, for example. Make sure it is a realistic goal.
2 Determine the economic, social or political factors that could affect your goals. Success or failure is changing demographics and lifestyles. Do not be afraid of them. When you know what you are, you can put to your advantage.
Three resources. What you have to offer travelers? The personal is what you need to achieve your goal? How much money?
4 Who is your target market segment? Not be everything to everyone ... it's the kiss of death. The understanding of this group of people can most benefit from what you have to offer and you have a winning combination.
5 marketing goal: to be clear and measurable. For example: wedding bookings increased by 10% over the next two years.
6 A marketing strategy for your target audience. Prepare a kit that will appeal to your target market. Think about your product (experiences and entertainment), price, placement and promotion.
7 Plan how you will implement the marketing strategy. Want to add a new line of service? Will it improve the service you offer now? Will it change the price?
8 Your budget. Include spending money and staff time will move, given its available resources defined in step 3.
9 Determine how you will measure success, and plan to change their approach if unsuccessful. It is necessary to monitor and evaluate their plan as it is regularly implemented. If this does not work, you need to know immediately, so it can change depending on the results. Your chance of success is much higher this way.
conclusion
Marketing is a great way to gain new visitors, but also a way to decide what you will be offering. For the greatest success, and profits, it is very important to ensure that the quality of what you offer is equal to or better than what is promised.
Modern marketing gurus are adamant destination must create "products" meet the needs of travelers. The product is an experience in a destination and hospitality offered. Gurus also say focus your marketing in a segmented group of people, instead of trying to mass market.
Experiences are not tangible, but you can still effectively market to touch the emotions of travelers. Find out how your target market wants to feel when they are on vacation. Give them that experience is the creation of your product, promising experience is marketing your product.
An effective marketing plan has nine ingredients.
1 Your objective or goal. This is something that can be measured, usually indicated as sales, market share, AR and occupancy rates, for example. Make sure it is a realistic goal.
2 Determine the economic, social or political factors that could affect your goals. Success or failure is changing demographics and lifestyles. Do not be afraid of them. When you know what you are, you can put to your advantage.
Three resources. What you have to offer travelers? The personal is what you need to achieve your goal? How much money?
4 Who is your target market segment? Not be everything to everyone ... it's the kiss of death. The understanding of this group of people can most benefit from what you have to offer and you have a winning combination.
5 marketing goal: to be clear and measurable. For example: wedding bookings increased by 10% over the next two years.
6 A marketing strategy for your target audience. Prepare a kit that will appeal to your target market. Think about your product (experiences and entertainment), price, placement and promotion.
7 Plan how you will implement the marketing strategy. Want to add a new line of service? Will it improve the service you offer now? Will it change the price?
8 Your budget. Include spending money and staff time will move, given its available resources defined in step 3.
9 Determine how you will measure success, and plan to change their approach if unsuccessful. It is necessary to monitor and evaluate their plan as it is regularly implemented. If this does not work, you need to know immediately, so it can change depending on the results. Your chance of success is much higher this way.
conclusion
Marketing is a great way to gain new visitors, but also a way to decide what you will be offering. For the greatest success, and profits, it is very important to ensure that the quality of what you offer is equal to or better than what is promised.
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